How is primary research best described?

Primary research is best described as the research you conduct yourself. It involves the collection of original data directly from sources, such as surveys, interviews, focus groups, or observations. This type of research allows you to study a specific topic or question in a way that is tailored to your needs, providing insight that is unique and relevant to your particular research objectives. By designing and executing the research process personally, you have control over the methods and parameters, ensuring that the data collected fits your specific criteria and research goals. This contrasts with methods that rely heavily on data already gathered by others, which is characteristic of secondary research.