What does the term 'research design' refer to?

Study for the BCOMM Research Test. Enhance your skills with flashcards and detailed multiple choice questions, each accompanied by explanations. Prepare thoroughly for success!

The term 'research design' refers to the framework outlining how a research study will be conducted, which encompasses the overall structure and plan for collecting and analyzing data. This includes defining the research problem, determining the type of data needed, selecting the research methods, and establishing how the data will be collected and analyzed. A well-defined research design is essential as it ensures that the study is methodologically sound and can effectively answer the research questions posed. It serves as a blueprint for the entire research process, guiding researchers in the systematic collection and analysis of data.

Other options may refer to important aspects of research, but they do not encompass the complete concept of research design. For instance, a collection of data analysis methods focuses solely on how data is interpreted after collection, rather than the overall planning of the research. Similarly, a strategy for sampling participants is just one component of the larger research design and does not reflect the comprehensive framework. Lastly, the methodology used to analyze financial data pertains to a specific type of analysis within a research study, not the overarching plan or structure for research as a whole.

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