What is an exploratory research design used for?

An exploratory research design is primarily used for gaining a better understanding of a problem and generating insights that can lead to further investigation. This approach is particularly useful in situations where the researcher has limited knowledge about the topic or when the issues at hand are complex and multifaceted. Through qualitative methods such as interviews, focus groups, or open-ended surveys, exploratory research allows investigators to explore nuances, identify patterns, and develop hypotheses that can be tested in future research stages.

The goal is to look into areas where not much information or data exists, making it an ideal approach for capturing a wide range of perspectives and ideas. As a result, exploratory research serves as a foundational step that informs more structured methodologies in subsequent studies, leading to a more comprehensive understanding of the topic.