What type of data will Marcus use in his report based on last quarter sales?

Study for the BCOMM Research Test. Enhance your skills with flashcards and detailed multiple choice questions, each accompanied by explanations. Prepare thoroughly for success!

Marcus will use internal quantitative data in his report on last quarter sales because this data type refers specifically to numerical information that originates within the organization itself. Internal quantitative data typically includes metrics such as sales figures, revenue statistics, and other numerical data collected from the company's database or accounting systems, providing a clear and measurable insight into the company's performance during the last quarter.

This is essential for understanding trends, making comparisons, and driving decision-making based on past performance. For a report focused on sales, having solid internal quantitative data allows Marcus to present a factual, data-driven analysis of sales trends, performance over time, and the overall health of the business. In contrast, external data would originate from sources outside the organization, while qualitative data would focus on descriptive or subjective information rather than hard metrics.

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