What type of report does Demarius create by conducting a survey to gauge employee satisfaction?

Study for the BCOMM Research Test. Enhance your skills with flashcards and detailed multiple choice questions, each accompanied by explanations. Prepare thoroughly for success!

In the context of the question, Demarius is conducting a survey to evaluate employee satisfaction, which involves gathering feedback directly from employees within the organization. This process typically results in a detailed compilation of responses reflecting their opinions, attitudes, and feelings regarding their work environment, management, and overall job satisfaction.

The correct categorization of this report as internal qualitative is based on a few key elements. Firstly, the term "internal" refers to the focus on employees within the organization, meaning the gathered data is intended for use by decision-makers within the same organization rather than for external stakeholders. Secondly, it is deemed "qualitative" because employee satisfaction surveys often explore perceptions and experiences, which are subjective and descriptive in nature, rather than relying solely on numerical data or statistical analysis that characterizes quantitative research.

In contrast, other types of reports listed would focus on different attributes, such as external perspectives, numeric data, or purely quantitative measures. Understanding these distinctions clarifies why the report created by Demarius is classified as internal qualitative.

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