When discussing how company culture has changed, which sources should be prioritized?

Prioritizing historical documents and communications when discussing changes in company culture is essential because these sources provide a rich context and insight into the company's values, beliefs, and practices over time. Historical documents, such as mission statements, internal memos, and archived communications, offer a tangible record of how the culture has evolved, reflecting both intentional and organic changes within the organization.

By examining these materials, one can trace the development of the company's culture, understand past priorities, and identify shifts that may have occurred in response to various internal and external factors. This foundation is crucial in comprehensively assessing how and why the company culture has changed.

In contrast, while surveys and questionnaires can provide current employee perspectives, they may not capture the broader historical context necessary for understanding change. Social media comments can offer snapshot opinions but are often subjective and lack depth. Current financial reports focus primarily on economic performance and do not reflect cultural aspects directly, making them less relevant for analyzing cultural shifts. Thus, historical documents provide the most solid foundation for understanding change in company culture.