Which factors influence the choice of research method?

Study for the BCOMM Research Test. Enhance your skills with flashcards and detailed multiple choice questions, each accompanied by explanations. Prepare thoroughly for success!

The choice of research method is significantly influenced by research objectives, available resources, and the nature of the data. Research objectives guide what the researcher aims to achieve, determining whether a qualitative or quantitative approach is more suitable. For instance, exploratory research may require a different method compared to confirmatory research aimed at testing hypotheses.

Available resources play a critical role in this decision as well; they encompass funding, time constraints, and access to tools and technology. If resources are limited, a researcher may opt for less expensive or quicker methods such as surveys instead of time-intensive ethnographic studies.

The nature of the data is another crucial factor. Different research methods are suited to different types of data. For example, qualitative data often requires methods like interviews or focus groups, while quantitative data might involve experiments or surveys. The interplay of these factors ensures that the chosen research method aligns well with the goals and practical constraints of the study, facilitating more effective outcomes.

Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy